星奇世界(HISINGY)是北京美冠挚友科技有限公司旗下“科技潮玩”品牌,成立于2021年。品牌致力于构建一个围绕无人机产品的“娱乐、教育、文创”综合商业生态
,为全球客户提供高品质、高娱乐性、高性价比的飞行潮玩,并打造独具特色的无人机赛事,引领全新的飞行娱乐潮流。
HISINGY is a “Tech-Style Toy” brand under Cockatoo & Friends,
founded in 2021. The brand is dedicated to building an integrated
commercial ecosystem centered around drone products, combining
entertainment, education, and creative culture. It provides global
customers with high-quality, highly entertaining, and
cost-effective flying toys, while also creating unique drone
competitions that lead a new wave of flying entertainment.
星奇世界创立于2021年,创始人张子楠。星奇世界秉持“用跨界创新的科技潮玩产品带领每一个人走进未来世界”的愿景,致力于成为“全球头部无人机科技潮玩品牌”。
其核心口号“飞行之旅从此开始”
,表达了其启发飞行兴趣、激发探索精神以及助力用户开启飞行体验的定位。
HISINGY was founded in 2021 by Zinan Zhang. Guided by the vision of
“bringing everyone into the future world through cross-disciplinary
and innovative tech-style toys,” HISINGY is committed to becoming a
leading global brand in drone technology and lifestyle entertainment.
Its core slogan, “The Journey of Flight Begins Here,” reflects the
brand’s mission to spark interest in flying, inspire a spirit of
exploration, and empower users to embark on their own flight
experiences.
Products +
Education +
Events
星奇世界正在构建一个由 硬件产品 + 游戏化App + IP世界观 + 教育体系 +
比赛活动 构成的高度整合业务生态。
品牌产品系列聚焦
FPV(第一人称视角)无人机(又称“穿越机”)与玩具无人机,大多不搭载
GPS,主要适用于室内场景,专注带来纯粹的“玩乐”体验。同时注重工业设计与外观,让玩家拥有既好看又好飞的飞行器。
秉持“天空没有边界,飞行是每个人的事”的理念,品牌推出了一系列无人机科技潮玩产品——包括可自由
DIY 改装的小型无人机、玩具无人机与 FPV 穿越机等品类。
“星奇世界”让每个人都能轻松上手,仅需
3 分钟即可开启飞行乐趣。
产品拥有原创 IP 故事、丰富的 DIY 改装配件,并配套深度联动的游戏化
App;从硬件结构到软件体验,每个细节的打磨都旨在带来独特的飞行感受。与此同时,品牌还构建了商业赛事与官方赛事双体系,让飞行成为一场全民共享的潮流盛事。
HISINGY is building a highly integrated business ecosystem composed of
hardware products, a gamified app, an original IP universe, an
educational system, and competitive events.
The brand’s product
lineup focuses on FPV (First-Person View) drones—also known as “racing
drones”—and toy drones. Most models are designed without GPS and
optimized for indoor use, delivering a purely playful experience. At
the same time, great emphasis is placed on industrial design and
aesthetics, allowing players to enjoy drones that are both visually
stunning and excellent to fly.
Guided by the belief that “the sky has no boundaries—flying belongs to
everyone,” HISINGY introduces a series of innovative tech-style
drones, including customizable mini drones, toy drones, and FPV racing
models. With intuitive control and user-friendly design, anyone can
master flight and start flying within just three minutes.
Each product integrates an original IP storyline, a wide range of DIY
customization parts, and a deeply connected gamified app. Every
detail—from hardware structure to software experience—is crafted to
create a truly unique sense of flight.
In addition, HISINGY has developed a dual-track competition system
combining official and commercial events, turning drone flight into a
shared and exciting cultural phenomenon.
TWO +
HISTORY
历史
2015年,北京TCKFPV穿越机/无人机俱乐部(TeamCockatoo)成立,其是中国最早起开始进行相关的赛事、活动、产品、研发运营的穿越机/无人机俱乐部组织。
2018年,TCKFPV核心成员张子楠、叶文韬、王臻、侯冠丞等人携手创立了“北京美冠挚友科技有限公司”。
In 2015, the Beijing TCKFPV Drone Club (Team Cockatoo) was founded. It
was one of the earliest organizations in China to engage in FPV
(First-Person View) drone racing, events, product development, and
operations.
IIn 2018, TCKFPV core members Zhang Zinan, Ye Wentao,
Wang Zhen, Hou Guancheng, and others jointly founded Cockatoo &
Friends Co., Ltd.
2019年,获得由中国航空学会举办的第四届中国航空创新创业大赛创业组全国前十名。
2021年8月,成立消费级科技潮玩无人机品牌“星奇世界HISINGY”。
2022年,完成百万美元级“种子轮”融资,投资方为“真成投资”(领头)、“火凤资本”、“歌尔泰克”。
2022年11月1日,星奇世界在福建华安土楼举办《传统与未来的对话》“观星者STARGAZER”新品发布会,现场正式发布了首款无人机套装产品。产品荣获2022年红点奖设计大奖。同时星奇世界推出了国内首款涵盖飞行参数设置、飞行成就系统、DIY机库的无人机手机APP“星奇世界”。
In 2019, the team ranked among the Top 10 nationwide in the Startup
Category of the 4th China Aviation Innovation and Entrepreneurship
Competition, organized by the Chinese Society of Aeronautics and
Astronautics.
In August 2021, the consumer tech-style drone brand
“HISINGY” was officially established.
In 2022, the company
completed a multi-million-dollar seed funding round, led by Zhencheng
Investment, with participation from Huofeng Capital and Goertek.
On
November 1, 2022, HISINGY held its “Dialogue Between Tradition and the
Future” — STARGAZER New Product Launch Event at the Fujian Hua’an
Tulou, where it officially unveiled its first drone kit. The product
went on to win the 2022 Red Dot Design Award. During the event,
HISINGY also introduced China’s first mobile drone app integrating
flight parameter configuration, achievement system, and DIY hangar —
the HISINGY App.
2023年,完成新系列套装产品的研发及投产、教育项目建设推进、新消费场景(亲子、露营、旅游、度假)的布局,及各传统玩具线下渠道(国内外玩具连锁门店、机场、商超等)推进。
2024年,完成天使+轮融资,新系列产品研发及投产。
2023年3月,发布“探界号EXPLORE
BLAZER”教育专用型FPV无人机(穿越机),“探界号”是为旗下“星奇实验室”无人机STEAM教育解决方案研发的一款集成了自研算法、嵌入式智能化后台系统、国产芯片生态、FPV第一人称视角控制的教育专用型FPV无人机。
2023年4月,获得由中国航空学会举办的第七届中国航空创新创业大赛创业组全国冠军。并发布“星奇实验室”无人机STEAM教育门店授权模式。
2023年6月,“星奇世界APP”完成2.0版本更新,增加全新的飞行固件以及飞行参数调整功能。首届“时光雷霆飞行嘉年华”在北京举办,服务4000余名青少年体验无人机科技潮玩!
In 2023, HISINGY completed the R&D and mass production of a new series
of drone kits, advanced its educational program development, and began
expanding into new consumer scenarios such as family activities,
camping, tourism, and vacation experiences. The brand also made
significant progress in entering traditional offline toy retail
channels, including domestic and international toy chains, airports,
and shopping malls.
In 2024, the company secured Angel+ round financing and continued the
development and production of new product series.
In March 2023, HISINGY launched the “EXPLORE BLAZER”, an FPV
educational drone designed specifically for the HISINGY Lab STEAM
drone education program. The EXPLORE BLAZER integrates self-developed
flight algorithms, an embedded intelligent backend system, domestic
chip architecture, and first-person-view (FPV) control, making it a
purpose-built FPV drone for education and training.
In April 2023, the company won First Place Nationwide in the Startup
Category of the 7th China Aviation Innovation and Entrepreneurship
Competition, hosted by the Chinese Society of Aeronautics and
Astronautics, and officially launched the “HISINGY Lab” Drone STEAM
Education Store Authorization Program.
In June 2023, the HISINGY App 2.0 was released, introducing an
upgraded flight firmware and parameter adjustment features. During the
same month, the first “HISINGY TimeStorm Flight Carnival” was held in
Beijing, welcoming over 4,000 young participants to experience the
excitement of drone technology and flying entertainment.
2023年8月,公司开始作为中国航空学会、北京航空航天学会协作单位参与教育部白名单赛事“全国青少年无人机大赛”。
2024年1月,发布“追光号SUNRAY”FPV无人机(穿越机),其可以搭载全新自研4K航拍摄像头,可实现飞行时同步的高清拍摄。
2024年3月,“星奇世界APP”完成3.0版本更新,新的飞行固件让系列产品获得更极致的飞行体验,加入了众多IP相关的成就内容。
2024年5月,首届“时光雷霆大奖赛”在北京举办,同期发布为大赛匹配的专业赛事系统。
2024年10月,发布“萤火号 FIREFLY FPV”与“萤火号 FIREFLY
EX”两款无人机,包含了玩具无人机和 FPV
无人机(穿越机)两种构型。其组合形态和易用度达到的新的突破。
2024年12月,“星奇实验室”无人机STEAM教育门店,已开设北京、上海、重庆、成都、杭州、大连、福州、石家庄、长春等地14家门店。
In August 2023, the company began participating as a collaborative
partner of the Chinese Society of Aeronautics and Astronautics and the
Beijing Aeronautical Society in the National Youth Drone Competition,
a Ministry of Education–recognized whitelist event.
In January 2024, HISINGY released the “SUNRAY FPV Drone”, equipped
with a newly developed 4K aerial camera capable of high-definition
recording during flight.
In March 2024, the HISINGY App 3.0 was launched, introducing a new
flight firmware that delivered a more refined and powerful flying
experience, along with expanded achievement systems linked to the
brand’s IP universe.
In May 2024, the first “HISINGY Grand Prix” was held in Beijing,
accompanied by the debut of a professional competition management
system designed specifically for the event.
In October 2024, HISINGY unveiled two new drone models — the “FIREFLY
FPV” and the “FIREFLY EX” — representing both toy and FPV (racing)
configurations. These models achieved a new breakthrough in modular
design and user accessibility.
By December 2024, the HISINGY Lab Drone STEAM Education Program had
established 14 stores across major cities including Beijing, Shanghai,
Chongqing, Chengdu, Hangzhou, Dalian, Fuzhou, Shijiazhuang, and
Changchun, marking a significant milestone in its nationwide
educational expansion.
2025年4月,“星奇世界”与“ROBOTEX
世界机器人大会”签约,正式成为大会的比赛方推荐单位,使用“星奇世界”各型产品,均可以参加世界性大赛,优胜者更可以赴外参赛进行国际交流。
2025年5月,发布“马赫 MACH
500”玩具无人机。本款产品为不含FPV(第一人称视角)功能的入门级四轴飞行器无人机,拥有宇宙飞船的外观设计,飞行员IP造型和较低的售价,是适合无人机新手快速上手的入门机型,继续降低用户使用门槛。
In April 2025, HISINGY signed a partnership agreement with the ROBOTEX
World Robot Conference, officially becoming a recommended competition
equipment provider for the event. Participants can use various HISINGY
World drone models to compete in international-level tournaments, with
top performers gaining opportunities to represent China abroad for
global exchanges.
In May 2025, HISINGY launched the “MACH 500” toy drone — an
entry-level quadcopter designed without FPV (First-Person View)
functionality. Featuring a spaceship-inspired exterior, a pilot-themed
character design, and an affordable price point, the MACH 500 makes
drone flying more accessible to beginners, further lowering the
barrier to entry for new users.